Philip Kotler Marketing

America knows how to market itself its products and its ideas For better or for worse for richer or poorer American marketing creativity power and prestige influence consumers the world over Philip Kotler best known for the marketing principle of the four Ps product price promotion and place takes us on a guided tour of American marketing including its origins and trends its relationship to economics and its criticisms His talk will include examples of exemplary marketing Kotler is professor of marketing at Northwestern University's Kellogg School of Management and his textbooks serve as the basis for graduate business programs worldwide Help us caption translate this video a https 3A 2F 2Famara org 2Fv 2FC9F6 2F a

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